Check with seller Customer Marketing Manager -Lyric Warrenville

  • Location: Warrenville, Illinois, United States


Sonova- Warrenville, IL
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Responsibilities:



Identify consumer insights and needs, set consumer marketing objectives and strategies, and execute plans to drive consumer awareness and demand.
Develop world-class, integrated marketing communications campaigns that can be executed across multiple channels and media.
Manage all aspects and enables for the patient funnel to maximize response conversion and efficiency.
Collaborate with sales and co-op marketing group to develop strategies and creative that generates consumer demand and leads for customers.
Follow Campaign tracking measures and analyze response and conversion rates to identify key success factors and improve KPIs.
Collaborate with Sonova e-Hearing Care (shared services/call center), establish business plan for leveraging including:
Management of the call center including establishing KPIs and working collaboratively with SeHC team to develop practices to reach KPIs
Optimize digital lead generation
Generation of lead nurturing strategy, objectives, tactics, KPIs, and ability to track business impact/KPIs
Manage media planning process and develop media mix recommendations to maximize effectiveness and efficiency of campaigns. Deliver KPI and ROI analyses to inform media mix and investment level.
Become an expert in Lyric marketing analytics in order to monitor the performance of the business overall including critical patient funnel KPIs.
Collaborate with Global/HQ demand generation, digital marketing group and brand marketing to ensure programs are globally applicable and adhere to brand standards.

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