The main function of a content strategist is to partner with designers, product managers, researchers and product marketers to plan and create the content for products.
Plan, write, edit, test and improve content including interface language, product education materials, product names, navigational nomenclature.
Help apply and maintain consistency with content standards and evolve the company’s voice.
Collaborate with designers, researchers, product managers, product marketers and engineers to serve a global content audience.
Promote content strategy and in the broader community of design and content professionals.